Father-Husband-Marketer-Geek

Since 1889, the Lenox name has been synonymous with quality tableware. Today, Lenox is known for much more than just fine china. In fact, Lenox.com offers thousands of items ranging from fine china to jewelry to collectibles. With that in mind, the Lenox.com website was redesigned to better showcase its wide breadth of products. "We wanted to make it easier than ever for our customers to find - in as few clicks as possible - exactly what they're looking for," said Dan Schutzman, vice president/consumer direct of Lenox Group Inc...click here to read the entire news article about the Lenox redesign Looking at the redesigned website, there is not a mention of Department 56. Digging into the tab deemed "Collectibles", and then into "Buildings", you can finally find a few Department 56 houses within the inventory. No brand promotion at all. The Department56.com website, on the other hand, has recently updated itself with quite a bit of halloween content. ...

Discovered this news item late last week: Lenox Group Inc. Provides Update on Strategic Alternatives Review Process . An excerpt: " Lenox today announced that it had been unsuccessful in finding a buyer for the company (Department 56) as a whole, at an acceptable price, but continues to actively explore other strategic alternatives.... click here to read the complete story . My two cents -- In trying to consider potential buyers, how about: - the employees themselves - a large distributor such as Sears - a consortium of Dept 56 dealers - a group of funded collectors - an entertainment company such as Disney - a movie studio looking to cross-promote holiday movies such as Universal Studios Related articles by Zemanta Lenox trying to sell Department 56 Taking Advantage of Slow Ebay Auctions Wall Street Results for Department 56 (Lenox)