Father-Husband-Marketer-Geek

Joining the social media trend which has become very popular for retailers and manufacturers alike, Department 56 has added a Facebook page . There is no indication as to whether or not this is the official page offered up by Enesco or not. The official company website does not show any Facebook or Twitter presence. This would be a great way for the company to reconnect with both collectors and dealers who it may have lost touch with.

Will Enesco Save  Department 56 ?  - Written by Kristin Singhasemanon of the Satin Button After only three months at the helm, it is still early to assess how Enesco’s ownership will impact Department 56 in the long run.  The good news, of course, is that  Dept. 56  was rescued from the struggling  Lenox  before going under altogether.  From a retailer’s perspective, I was happy to hear that Enesco would be the new owner.  Enesco has been a leader in the gift industry for many years.  They have built a solid foundation from which they are rapidly expanding – let’s just hope they’re not expanding  too  rapidly. Department 56 was not the only company to be acquired by Enesco this year.  They have also added giftware lines Charming Tails, Gund®, Boyds®, Our Name is Mud®, Country Artists®, Bob Olszewski’s Gallery of Light™, My Soul’s Window™, and The Potter’s Shed™ by Michael Macone.  Whew!  That is quite a list....

Enesco, Inc. , out of Illinois, has successfully completed the acquisition of our beloved Department 56 company. Enesco is the current owner of other well known specialty giftware lines such as Boyd's, Gund, Beatrix Potter, Jim Shore, and the also recently acquired Charming Tails. Enesco itself is also recently out of bankruptcy. Enesco hired 75 of the Dept 56 staffers, but it is unknown what will come out of this purchase creatively. Enesco was quoted as saying “Department 56’s stable of core brands, enormously talented pool of individuals, expansive retail footprint and reputation are much-coveted assets in the gift industry.”   Enesco, LLC, is a global leader in the giftware and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, mass-market chains and direct mail retailers. With subsidiaries in the United Kingdom, France, Canada and Hong Kong, E...