I ran across a great article recently which spoke to Lego's customer service secrets.
Here's an excerpt:
"I visited a LEGO store opening in Austin, TX last weekend. It was a family affair, as my mom, wife, two sons, brother, sister-in-law, and their three sons were all in attendance. The line to enter the store stretched for several hundred feet and some people waited up to an hour to get in. Whatever marketing they had done for the grand opening worked famously.
As part of the promotion, LEGO also set up an area on the floor below to build an 8-foot tall Buzz Lightyear model. They assembled an area where kids could build blocks of Legos that would later be used in the construction of the Toy Story character. Once the blocks had been put together, the kids could turn in their work to receive a certificate of achievement for helping. This, of course, was a big deal to the kids. You couldn’t leave without getting a certificate. My 2-1/2 year old son made me acutely aware of this."
You can read the rest of the article here.
Here's an excerpt:
"I visited a LEGO store opening in Austin, TX last weekend. It was a family affair, as my mom, wife, two sons, brother, sister-in-law, and their three sons were all in attendance. The line to enter the store stretched for several hundred feet and some people waited up to an hour to get in. Whatever marketing they had done for the grand opening worked famously.
As part of the promotion, LEGO also set up an area on the floor below to build an 8-foot tall Buzz Lightyear model. They assembled an area where kids could build blocks of Legos that would later be used in the construction of the Toy Story character. Once the blocks had been put together, the kids could turn in their work to receive a certificate of achievement for helping. This, of course, was a big deal to the kids. You couldn’t leave without getting a certificate. My 2-1/2 year old son made me acutely aware of this."
You can read the rest of the article here.
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